The official badge of Alpha Phi is a gold monogram of the symbol of "Alpha" superimposed upon the symbol of "Phi."
Alpha Phi was the first women's organization to use greek letters as an emblem. Originally there was no standard badge. Until 1906 when the current badge was adopted, each member went to the jeweler of her choice to have her pin designed. Most chose similar designs using the "Lazy Phi," a Phi symbol turned on its side. You can see many of these unique pins in the Ruth Himmelman Wright Heritage Hall at the Executive Office in Evanston, Illinois.
Fraternity Crest
The Fraternity Crest is the Alpha Phi coat-of-arms, adopted by Convention delegates in 1922. It represents the dignity and honor of Alpha Phi’s heritage. The shield is Bordeaux with a scroll and ivy leaf above it. Inscribed on the scroll is the public motto, “Union hand in hand.” A bar of silver crosses the shield from left to right; the upper half of the shield contains a Roman lamp in silver and the lower half, Ursa Major. The meaning of the symbols depicted on the crest is a significant part of the Ritual, which is witnessed at initiation.
Colors
Silver and Bordeaux are Alpha Phi’s rich and distinctive colors. These colors are often worn in a ribbon under member badges to acknowledge special occasions, such as Alpha Phi Founders’ Day on October 10, new chapter installations, and milestone anniversaries.
Fraternity Flowers
The flowers of Alpha Phi are the fragrant Lily of the Valley and the blue and gold Forget-Me-Not.
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The Ivy Leaf
An ever-growing vine, the ivy leaf symbolizes the growth of the Alpha Phi sisterhood. It also represents fidelity and eternal friendship. Ivy is incorporated into Alpha Phi’s crest and new member pins..
Mascot
The Fraternity constellation is Ursa Major, the Great Bear. This symbol is displayed on the ceiling of the Alpha Phi Executive Office in Evanston, Ill. Ursa Major is primarily known for its main seven stars, the "Big Dipper,” which are superimposed on the lower left-hand corner of Alpha Phi’s crest-- which was adopted in 1974.